Contextual marketing is really a kind of targeted marketing for ads appearing on websites or other media, for example content displayed in mobile browsers. The ads themselves are chosen and served by automated systems depending on the articles shown for the person.
A contextual marketing method scans the text of the site for key phrases and returns ads towards the webpage based on what the person is viewing. The commercials may possibly be displayed on the webpage or as pop-up advertisements. For instance, if the user is viewing a internet site pertaining to web design activities and that web page utilizes contextual marketing, the person may perhaps see commercials for web-related firms, for example san diego web design company or graphic development companies. Contextual marketing is also used by look for engines to display ads on their seek out final results pages determined by the key terms in the user's query.
